Screenshot order moves conversion more than keyword rank
A Manchester publisher swapped frames and left metadata alone.
Notes
Writing from the listing, not from the conference stage
Short pieces our tutors use between cohorts. They assume you already know what ASO stands for.
Custom pages versus default listings
Field notes from a GB publisher who stopped cloning the main listing.
Reading review clusters without drowning in volume
How to group App Store text so legal and product share a vocabulary.
When a high conversion rate is a warning sign
Cheap traffic inflates the ratio while quality quietly leaves.