Flagship programme
Storefront Signal
Eight weeks for people who already export App Store Connect reports and still cannot explain a conversion dip to their board without waving at “seasonality.”
Modules
1. Impression sources without folklore
Search, browse, paid, and referral each distort conversion. You rebuild one week of your own funnel with source labels intact.
2. Asset grammar
Icon, preview video, and the first three screenshots as a sentence, not a moodboard.
3. Custom product pages as hypotheses
Each page must name the traffic it is for. Orphan pages get retired in class.
4. Rating velocity and reply policy
When to answer a review, when a reply is theatre, and how a 12-hour delay reads in GB vs DE.
5. Localisation without duplicate listings
Subtitle and keyword fields that do not fight the screenshot captions.
6. Live audit week
You present a conversion brief to a small peer group. We mark clarity, not optimism.
Learning outcomes
- Separate store conversion from paid landing conversion in a single weekly note.
- Write an experiment ticket a designer and a lawyer can both accept.
- Spot when a rising conversion rate is hiding shrinking impression quality.
- Brief a custom product page that does not clone the default listing.
Informational fee
Storefront Signal is listed at £1,280 for the live cohort, including critique sessions. Recorded-only access, when offered, is listed at £640. These figures are published so you can budget; we do not take payment on this site.
Questions we actually get
Do I need an existing app on the App Store?
Yes. If you cannot export a real impression report, the exercises stall. We will not invent a sandbox listing for you.
Is this ASO keyword stuffing?
No. Keyword fields appear in one module. The rest of the hours are conversion: assets, pages, and how people decide to install.
What is a real limitation?
Apple’s reporting lag and privacy thresholds mean you will still make calls with incomplete cells. Storefront Signal does not invent a private data pipe. If your category is tiny, some weeks will look statistically embarrassing. We treat that as the job, not a defect in the course.
Can a contractor join without the product team?
They can. They will need a stakeholder who can ship listing changes, or the audit week becomes a slide deck nobody implements.